Travel Most Popular Item on Christmas Wish Lists
November 7, 2016: According to the Couponbox.com 2016 Holiday Shopping Survey, Travel is the most popular gift on Americans’ holiday wish lists this year.
28 percent of respondents want to see flights, hotels and road trips under the tree this year, ranking travel as the number one item people want for Christmas. That means that discounts from brands like Hotwire and Kayak.com will be even more valuable this year.
The number two and three spots in the ranking were clothing and electronics, each with 19 percent.
What’s in Your Stocking? 2015 vs. 2016
The survey asked more than 1,300 Americans what they wanted most for Christmas and were provided with six categories to choose from:
New Significant Other
Compared to the 2015 survey results, the popularity of the Travel category on Christmas wish lists has gone up by three points this year, from 25 percent to 28 percent. The popularity of the clothing category increased by the same amount, going from 16 percent in 2015 to 19 percent this year.
However, there were no changes in the ranking order, with all six categories maintaining their positions, though they did fluctuate a bit individually from year to year.
Electronics remained steady from year to year at 19 percent. New Car stayed the same at 14 percent. New Significant Other increased from 9 percent in 2015 to 10 percent in 2016.
Men Vs Women
The survey revealed that the differences between men and women are not so great, though there was some variation. The top three gift categories most wanted by both men and women are Travel, Clothing and Electronics, with Electronics in second place for men and in third place for women.
24 percent of men want Electronics opposed to 13 percent of women. 22 percent of men want to receive travel-related gifts, while 35 percent of women want the same.
The survey also shows that this year more women want Travel than last year, while men want less. Clothing decreased in popularity for both sexes since last year. Electronics is up for men and down for women.
Who’s Shopping Online This Year?
The survey also asked each respondent whether they were more likely to shop online or more likely to shop in-store during this year’s holiday shopping season. The vast majority of both men and women surveyed reported being more likely to shop online.
However, men were slightly more likely at 75 percent to 73 percent of women. This represents an 11 percent increase for women since 2015 and a 17 percent increase for men.
View and share the full results of the survey using the infographic above and get coupons and deals on all your holiday gifts on Couponbox.com.
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