Act Your Age! Debunking Mobile Usage Myths

May 15 2016: According to a recent study, shoppers over the age of 55 prefer to shop online from their mobile devices depending on which city they are shopping from. This is in direct contrast to the Over 55’s preference for desktop on the national scale.

In Chicago, 58.6 percent of Over 55s prefer mobile over desktop to shop online. In Houston, 52.67 percent prefer mobile. And in Atlanta, a whopping 86.77 percent prefer mobile. This data proves that Over 55s are more tech savvy than what is typically assumed.

Preferred Shopping Days by Age

The most popular days to shop online are Friday, Saturday and Sunday, which are the days that most shoppers have the free time to shop. A closer look at the data reveals that age plays a factor in these habits as well.

Among shoppers aged 25 to 34 and over 65 the most popular day to shop online is Friday. Saturday is the most popular day to shop online among shoppers aged between 35 and 64.

Interestingly, Sunday is the most popular day for the youngest group of shoppers, those aged between 18 and 24.

Women: The Smarter Shoppers

Across all age groups, more than 60 percent of shoppers who search for deals and discounts online were women.

Although most online shoppers are women regardless of age, younger shoppers are more likely to be female. 65.43 percent of shoppers aged 18 to 24 are women, whereas women make up 56.98 percent of Over 55s.

The opposite is true of men, with older shoppers having a higher likelihood of being male.

The Early Bird Gets the Worm

Shopping preferences according to time of day are also quite revealing in terms of age.

Over 55s prefer to shop between the hours of 7 am and 10 am, whereas Millennials prefer to shop between the hours of 3 pm and 6 pm.

Considering the fact that many sales are time-based, Over 55s have a better chance of getting the best prices.

View and share the full results of the study in the infographic below and get the best discounts and deals on tech products on

Act Your Age Infographic

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Steve Cuffari

Steve is a writer, researcher and avid traveler from NYC. His favorite products to save money on are travel, food and beverage and tech gear. If you have any questions or suggestions, just email him: