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Expires tomorrow

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$7.49 MOV

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Expires on 12/31/2024

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Last tested 09/26/2023

$25 MOV

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About Shopping coupons and discount codes

Analysis: Which City in the United States has the Most Bargain Hunters?

The scramble for sale items in shopping malls is now a thing of the past. Times have digitised, and today, the biggest discount battles are largely fought online. With promotional days scattered throughout the year - like Black Friday and Cyber Monday - and an abundance of consumption-orientated holidays - like Christmas, Valentine’s Day and Easter - there has never been a better time for shoppers to smarten their hunt for discounts, offers, and promotional deals.

For those that don’t like rummaging through shopping racks, struggling with shopping bags, or standing in strenuously long queues, the internet provides plenty of convenient shopping options. It’s not just time-efficient. Those who spend time shopping online are also more likely to discover vouchers for restaurants, holidays, beauty treatments and adventures that drastically reduce the cost of their spend.

The United States is one of the early pioneers of discount code. Citizens in the US know how to shop smart and are waiting for the rest of the world to follow suit. This historical analysis of our internal data from the last 10 years reveals the US cities that are home to the most bargain hunters across the country - and the ones that need to smarten-up their search.

In the United States, the smartest shoppers are women living in New York, Chicago, and Los Angeles. In New York, people between the age of 25 to 34 are most proactive in looking for discount codes, whereas in Los Angeles, it’s the slightly older 35s to 44s.

On a country-level overall, the majority of discount shoppers are between the ages of 25 to 44. Cities with a higher percentage of older shoppers between the age of 55 and 64 include Virginia Beach, Louisville, and Cincinnati. Women are the smartest when it comes to looking for discount codes, making up more than 50% of shoppers in every city. That said, San Jose has the highest percentage of men looking for offers, at 47%.

Methodology: This study was based on internal data based on the total amount of visitors over the past 10 years. The data was disaggregated by age and gender across each of the 50 cities.