Shopping Behavior Survey Update
Preferred Shopping Device by Time of Day
According to Couponbox.com data, online shopping behavior has not changed drastically since last quarter. Americans still typically shop more with their smartphones in the afternoon,with 49 percent of users shopping between 8 pm and 10 pm.
Desktops were still the preferred device earlier in the day, with a slight dip to 48 percent from 49 in the previous quarter.
Online Shoppers by Sex
Women continue to beat out men in terms of online shopping savviness. The majority of females who use their smartphones to shop has gone up by two percentage points from last quarter to 56 percent.
Men were still almost equally likely to use their desktops and smartphones to shop online.
For more interesting data on how Americans shop, including breakdowns by age and most popular days of the week to shop, view the infographic below.
- Additional Resources
Black Friday Survey 2015
Survey: Hot Toys on Black Friday 2015
Holiday Shopping Survey 2015
How Americans Shop Online 2015 Q2
To embed the infographic above on your website simply copy and paste the code below:
<p><img src="https://www.couponbox.com/press/wp-content/uploads/2016/05/how-americans-shop-online-q3.jpg" title="How Americans Shop Online 2015 Q3" /></p><p><a href="https://www.couponbox.com/us/press/how-americans-shop-online-2015-q3/">How Americans Shop Online 2015 Q3</a></p>