Couponbox.com recently did a survey of 1,345 US consumers, asking about their plans for holiday shopping in 2015. The results of the survey give an intriguing and occasionally surprising look into American’s plans for holiday shopping.
Who’s Shopping Christmas Deals Online?
Only 23.5 percent of respondents plan to shop in store on Black Friday and Cyber Monday, whereas 31 percent reported they plan to stick to shopping online.
Women Are Slightly More Likely to Shop Online
62 percent of female survey respondents indicated that they plan on shopping online this holiday season. Compare that to 58 percent of men who plan to shop online.
Shopping Online Isn’t for Everyone
The following data shows the percentage of each age group that does not plan to do their Christmas shopping online in 2015:
- 18-24: 45%
- 25-34: 32.1%
- 35-44: 32%
- 45-54: 36.1%
- 55-64: 40.6%
- 65: 62.4%
For more interesting data on how Americans shop during the holiday season, including the number one gift wish, view the infographic below.
To embed the infographic above on your website simply copy and paste the code below:
<p><img src="https://www.couponbox.com/press/wp-content/uploads/2016/05/holiday-shopping-survey-2015.jpg" title="Holiday Shopping Survey 2015" /></p><p><a href="https://www.couponbox.com/us/press/holiday-shopping-survey-2015/">Holiday Shopping Survey 2015</a></p>