Educational Toys Low on Kids’ Wish Lists This Year

Survey results show that most popular toys are dolls and electronics

December 13, 2016: We wish you a merry Christmas, we wish you a merry Christmas!

The melody is going through your head right now.

For most of us, the Christmas holiday season is a time for family, memories and being with the ones you love.

But for our kids, it’s all about the presents. Finding the right gifts can be hard for some parents and difficult for others, which is why we decided to investigate the matter.

As was the case in 2015, this year we conducted a survey of more than 1,000 parents to find out what their kids wanted the most for Christmas this year. However, this year we did it a little differently.

The survey was conducted during the first three days of December, and asked participants the question, “What is the toy that your kids want most this Christmas?” Respondents were given the freedom to choose any product. The twist this year is that we categorized the results for an extra level of analysis. The results were both interesting, surprising and occasionally funny.

What Is the Most Popular Toy Category for Kids This Year?

According to the survey, the top three most popular categories of toys are the following:

Dolls, Stuffed Animals and Action Figures – 19.3 percent
Electronics – 14.5 percent
Video Games – 11 percent

Top Toy Categories Christmas 2016

However, there was one response that was more popular than any of those, and it was some version of “My kids haven’t decided yet,” which accounted for 23.8 percent of answers.

Unfortunately, among the least popular toys were the more practical and educational categories. The Art Supplies, Musical Equipment and Kitchen and Books categories barely cracked the top ten and accounted for less than three percent of responses.

The general Educational category did not even break into the top ten with 2.7 percent of responses at position number eight, oddly beating out Pokémon and Disney, both of which have their own category.

What Is the Most Popular Toy in Each Category?

Within each category of toys, there is usually one that sticks out. This year, some new toys made an appearance on the list, but for the most part it was the usual suspects.

In the “Dolls” category, the most popular toy was Lego Friends (21.9 percent), followed by Barbie (10.2 percent) and Elmo (9.7 percent), all perennial favorites.

The iPad (14.3 percent) and iPhone (10.2 percent) together dominated the Electronics category, followed by Beats Headphones (11.6 percent) and Drones (8.8 percent).

Playstation (30.4 percent), mostly the PS4, won the Video Game category, and Xbox One (16.9 percent) took second place, followed by Nintendo (8.1) percent and Wii (7.1 percent).

Top Toys Christmas 2016

These results were similar to last year’s survey that had the iPhone and iPad in first place with six percent Playstation 4 in second place with 5.2 percent and Legos with 4.9 percent.

What Are the Most Popular Educational Toys?

As mentioned above, the Educational toy category barely got three percent of the vote. However, the clear winners of the category are Dora and Dash & Dot.

As a matter of fact, they dominated the Educational category. The well-established Dora received 59.7 percent of the vote and the newcomers Dash & Dot received 38.3 percent.

Unfortunately, educational toys are low on our kids’ Christmas wish lists this year. However, this might be the result of the way we buy toys for our children rather than an indication of their interests.

According to a study by Carnegie Mellon University’s Tepper School of Business, most gift givers try to give gifts that amaze and “wow” their recipients. Such gifts are considered failures by the study, which suggests that gift recipients prefer gifts that they will be able to use or enjoy long after the moment of giving.

Jenn Choi, a parenting expert from toysaretools.com, agrees. “There is no shame in trying to amaze and astonish when kids open their gifts,” she wrote in an article on quartz.com. “But if we want to turn our toy purchases into educational investments, then we need to get involved and stay involved. We have to play with them. It’s as simple as that.”

For parents who do want to get more involved in their children’s education, this is good news. According to the sources above, it is a simple matter of changing our toy- and gift-giving habits.

Not All Kids Want Toys – the Socks and Shoes Effect

Although apparel is not strictly a toy, approximately two percent of respondents stated that their kids have clothing on their Christmas wish lists this year. Interestingly, socks and shoes made up about 36 percent of those responses.

To put that into perspective, cowgirl boots accounted for a mere four percent of the responses, suggesting that utilitarian gifts are indeed more popular than fun ones—that is, unless your child happens to work in the rodeo.

For tips on how to engage your child in reading and other educational pursuits, visit the Couponbox blog.

Also, get the best deals and discounts on books and educational toys on Couponbox.com from your favorite shops like Amazon and Scholastic.

Chocolate Holiday Shopping Survey 2016

Survey reveals America’s most popular chocolate holidays

November 30th 2016: According to the survey by Couponbox.com, Halloween is the most popular holiday to shop for chocolate, although more people actually associate the bittersweet treat with Valentine’s Day.

The holiday of love took second place to Halloween, with Christmas and Easter bringing up the rear in third and fourth place. Regardless of the holiday, shopping for chocolate is easy (and tasty) and you can find it everywhere from Target stores to Amazon online. Getting deals and discounts on chocolate is even easier.

Holiday Survey: Who’s Buying Chocolate and When?

37.3 percent of survey respondents stated that they go shopping for chocolate more on Halloween than on any other holiday, but 32.7 percent of those same respondents associate chocolate with Valentine’s Day more than any other holiday.

25.8 percent of respondents stated that they shop for chocolate more for Valentine’s Day than other holidays, putting it at second place. Christmas was in third place with 21.2 percent of respondents claiming they shop more for chocolate for St Nick’s big day. 15.7 percent of respondents said they shop more for chocolate for the Easter Bunny’s spring festivities.

Men Vs. Women

Halloween was an equally popular chocolate shopping day among both men and women. However, 26.5 percent of men claimed to shop more for Valentine’s day than other holidays. A slightly lower percentage of women said the same, 25.5 percent.

Approximately 15 percent of both men and women said they shop more for chocolate for Easter, while 23.6 percent of women and 20.5 percent of men said that Christmas was their dominant holiday for chocolate shopping.

By Age

Age was not a big factor in respondents’ holiday chocolate shopping habits. Halloween had the number one spot and Valentine’s Day was in second place for most age groups.

For 55-64 year olds Christmas and Easter took second and third place respectively, with Valentine’s Day coming in last. Christmas was in second place for 65+ year olds, with Easter coming in last.

The Bittersweet Chocolate Industry

In addition to the chocolate holiday shopping survey, Couponbox.com took it’s love of chocolate to a deeper level and explored the global route that brings us the bittersweet joy that we call chocolate.

It’s All About the Beans

With a global market valued at approximately $110 billion, the reach of the chocolate industry is immense. 5.5 million cocoa farmers harvest 3,890 metric tons of cocoa beans annually. It takes approximately 400 beans to produce a pound of manufactured chocolate.

The Path of the Cocoa Bean

The top five cocoa producing countries are (in tons of cocoa beans per year):

  • Ivory Coast – 1,796
  • Ghana – 740
  • Indonesia – 325
  • Ecuador – 250
  • Cameroon – 232

The daily income of farmers in Ivory Coast and Ghana is $0.50 and $0.84 respectively, both of which are below the poverty level.

Cocoa Bean to Cocoa Butter (and Powder)

Once the cocoa beans are sold by farmers to international exporters, they are then sold to cocoa processors who convert the beans into power and butter.

The top three global grinders are Barry Callebaut, ADM and Cargill, which are responsible for 2 million tons of cocoa processing each year collectively.

Cocoa Powder to Chocolate Bar

After the grinders have had their way with the cocoa beans, they sell their powder and butter to the chocolate manufacturers that we recognize as bringing the luscious brown stuff to us. The top five global manufacturers are (in tons of beans processed per year):

  • Mondeléz (USA) – 450,000
  • Nestlé (Switzerland) – 430,000
  • Mars (USA) – 390,000
  • Hershey’s (USA) – 200,000
  • Ferrero (Italy) – 120,000

Nationally within the US, the top five manufacturers are Hershey’s, Mars, Nestlé, Lindt and Russel Stover. Together, Hershey’s and Mars are responsible for almost 75 percent of the US chocolate market.

The chocolate industry is a perfect example of a global industry. Global exports total more than $25 billion per year, with the US exporting $1.6 billion of that sum.

Chocolate Factory to a Candy Store Near You

Once the chocolate leaves the chocolate factory, it is then sent to retailers around the world for sale to consumers. $21 billion worth of manufactured chocolate is sold each year in the US alone. That is the equivalent of 764,000 metric tons of cocoa beans.

The top five countries by per capita consumption per year in pounds of the good stuff are:

  • Switzerland – 19.4
  • Germany – 18.5
  • Russia – 16.1
  • UK – 15
  • US – 12.1

Chocolate Industry Infographic

With Chocolate Holiday Shopping Survey

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Great Coupon Deals: The Simple Secret

Retailer Survey Shows Coupons Can Increase Revenue by 40 Percent

November 24, 2016: According to a recent retailer survey by Couponbox.com, coupons have the potential to increase monthly revenue by approximately 40 percent.

The survey asked 49 randomly-selected online retailers to anonymously report their total regular sales and their total coupon sales for the last 30 days.

Based on their answers, Couponbox calculated that these retailers earned on average $29,435 per month in additional sales via coupons, which was a 40 percent of regular sales.

Multiply that monthly average by 12 months, and we can estimate that coupons have the potential to generate $350,000 in extra revenue per year.

The retailers in the survey were a random mix of small- to medium-sized operations where 14 percent earned more than $100,000 per month in regular online sales. 32 percent earned $10,000 or less.

The median average percentage of coupon sales to regular sales reported was 38 percent, with approximately 14 percent of respondents earning less than 30 percent in coupon sales and 34 percent earning more than 40 percent. In some cases, retailers nearly doubled their regular sales with coupon sales of more than 80 percent.

There are many ways businesses can use coupons to market their products, including platforms like Groupon. However, it can be difficult to decide exactly how to offer a great coupon deal so that it is beneficial to both your customers and your business.

Why Should Businesses Use Coupons?

Unfortunately, many businesses believe that offering coupons is a waste of money or can be damaging to a brand.

It’s true that coupons do come at a cost and have the potential to be used incorrectly. However, they are also an important sales and marketing tool.

In addition to increased sales and revenue, coupons can provide other benefits to businesses. These include reaching new customers, reducing unwanted stock, brand promotion and more.

At their core, coupons are essentially a form of advertising, a way to inform customers about your business and attract them to it.

What Is the All-Time Best Coupon and Why?

There are many types of coupons:

New Customers Only – redeemable by new customers only
Sitewide, All Products – applies to all products in an online store
Minimum Order Value – is redeemable for orders of a minimum value
Buy One Get One Free (BOGO) – also known as 2 for 1
Limited to Specific Customers –by geography, account status, subscription etc.
Category/Product Specific – applicable for specific products or product categories

Each one offers a benefit to both customers and businesses. But which coupon is the best in general?

To answer that question, the survey also asked retailers to vote on the all-time best coupon type and choose a reason why.

67.3 percent of respondents reported that the Sitewide, All Products, coupon type was the all-time best. 42 percent of those retailers cited maximizing sales as the reason for their vote.

This result is somewhat surprising since such a widely applicable coupon could be seen as cutting too much into profits. However, the Sitewide, All Products, coupon is the most convenient and attractive to customers, which may inspire customers to buy more.

According to Couponbox.com’s expert portal managers, when it comes to reducing the cost of a coupon, the discount amount is more important than type. As such, the survey asked retailers what was the ideal percentage discount for a coupon.

57 percent of respondents stated that the best discount range was between 10 and 20 percent. Of course, the ideal discount range for a coupon varies from company to company and depends on your profit margin, which is covered below.

How do you decide which coupon is right for your business?

Now that you’re convinced that coupons can be good for your business, you should know how to choose the right one.

#1. Know What Your Customers Want

One of the most important elements of a coupon is the real benefit it provides to your customers.

Consumers generally know what they want, and if they perceive your coupon as providing that, then it will likely be successful.

Conversely, if customers feel that a coupon is designed to manipulate them into buying something, they will consider it spammy and will possibly be turned off by the brand altogether.

Pro-tip: Avoid overly-promotional coupons.

#2. Know Your Business Goals

After figuring out what your customers want, you must then decide what your goals are.

Usually, coupons are used to increase sales, but there are many other business goals you can achieve using coupons. Each coupon type can be used for a different business goal. If you choose the wrong coupon or use it in the wrong way, this could negatively impact your business.

Survey respondents were asked to identify the coupons they thought were best for specific business goals.

46.9 percent of respondents stated that the Sitewide, All Products, coupon was the best type to maximize sales. 59.2 percent reported that the New Customers Only type was the best for increasing long-term revenue. 63.3 percent said the Category Specific coupon type was the best for launching or promoting a new product.

Best Coupon Type by Business Goal

Pro-tip: Define your goals clearly before implementing a coupon.

#3. Know Your Costs

There are several costs associated with coupons.

Many of these costs are variable and can differ from business to business. These costs can include printing, graphic design, marketing and advertising. Online coupons and coupon codes are great because they typically have a lower cost than print coupons.

Despite these differences, each coupon has a fixed cost in terms of lost profit depending on its discount amount.

Pro-tip: Know your profit margins!

Profit margin is one of the most important numbers to know about your business. Each product has its own profit margin and is calculated as follows:

(retail price – cost) ÷ (retail price)

So if a product costs you $50 to put on the shelf in your shop or warehouse, and you sell it for $100, your profit margin is ($100-$50) divided by ($100), which equals .50 or 50 percent.

Since every coupon cuts into profit margin, this is an important number to know when deciding on your coupon’s discount amount.

Determine how many extra sales you would need to maintain your profit level using the Couponbox.com “Cut Your Costs Calculator” here:

What Are the Cons of Coupons?

By now, the benefits of coupons should be quite clear. They have the potential to increase sales, reward customer loyalty and encourage impulse buys.

However, there are a few drawbacks to be aware of.

#1. Hurting Your Brand Image

One of the most often cited cons of coupons is that they have the potential to cheapen a brand’s image. While this may be true for luxury brands, most businesses that offer mid-range pricing do not have to worry about this. In fact, coupons are usually seen as generous, when they are implemented correctly.

How to avoid it: Follow the numbers. If your coupon discount is too high, it is more likely to make your brand look desperate. Start out with a healthy 10 percent discount or free shipping.

#2. Coupon Addiction

A slightly less understood con of coupons is coupon “addiction.” For example, if you constantly offer the same coupon at the end of every month, you run the risk of teaching your customer base to anticipate the deal and wait to buy.

How to avoid it: Vary everything. Keep your customers guessing so that they don’t become used to a coupon pattern. Try surprising them with various discount amounts, validity periods and eligible products.

#3. Revenue Cannibalization

Coupons also have the potential to cannibalize revenue. Revenue is considered to be cannibalized when customers who would have otherwise paid full price take advantage of coupons. Thus, the coupon is said to be eating into that revenue.

How to avoid it: This is where your business goals are extremely important. Be sure to choose coupons that target specific audiences, such as new or existing customers.

#4. Customer Alienation

Regular customers may feel alienated by brands who give discounts exclusively to new customers. This alienation could result in decreased sales, or worse, loss of customers.

How to avoid it: Again, here it is important to vary the coupons you offer so that you do not exclude an important part of your customer base.

Are you a small business interested in offering coupons? For more information about how to do so, just write to us by email, in the comments section below or message us on social media.

In the meantime, view and share the infographic below and check out how the top brands use coupons to achieve their business goals on Couponbox.com.

A guide for businesses

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Cut Your Costs Coupon Calculator

By nature, coupons cut into profits. Therefore, you must increase your revenue to maintain that profit.

Use this calculator to learn how much more revenue you need to do so. The calculator can also work for coupons you implement from platforms like Groupon.

Note: This calculator assumes a 100 percent coupon redeem rate.

What Do You Want Most from Old St. Nick?

Travel Most Popular Item on Christmas Wish Lists

November 7, 2016: According to the Couponbox.com 2016 Holiday Shopping Survey, Travel is the most popular gift on Americans’ holiday wish lists this year.

28 percent of respondents want to see flights, hotels and road trips under the tree this year, ranking travel as the number one item people want for Christmas. That means that discounts from brands like Hotwire and Kayak.com will be even more valuable this year.

The number two and three spots in the ranking were clothing and electronics, each with 19 percent.

What do you want for Christmas?

What’s in Your Stocking? 2015 vs. 2016

The survey asked more than 1,300 Americans what they wanted most for Christmas and were provided with six categories to choose from:

Travel
Clothing
Electronics
New Car
New Significant Other
Alcohol/Food

Compared to the 2015 survey results, the popularity of the Travel category on Christmas wish lists has gone up by three points this year, from 25 percent to 28 percent. The popularity of the clothing category increased by the same amount, going from 16 percent in 2015 to 19 percent this year.

However, there were no changes in the ranking order, with all six categories maintaining their positions, though they did fluctuate a bit individually from year to year.

Electronics remained steady from year to year at 19 percent. New Car stayed the same at 14 percent. New Significant Other increased from 9 percent in 2015 to 10 percent in 2016.

Men Vs Women

The survey revealed that the differences between men and women are not so great, though there was some variation. The top three gift categories most wanted by both men and women are Travel, Clothing and Electronics, with Electronics in second place for men and in third place for women.

24 percent of men want Electronics opposed to 13 percent of women. 22 percent of men want to receive travel-related gifts, while 35 percent of women want the same.

The survey also shows that this year more women want Travel than last year, while men want less. Clothing decreased in popularity for both sexes since last year. Electronics is up for men and down for women.

Who’s Shopping Online This Year?

The survey also asked each respondent whether they were more likely to shop online or more likely to shop in-store during this year’s holiday shopping season. The vast majority of both men and women surveyed reported being more likely to shop online.

However, men were slightly more likely at 75 percent to 73 percent of women. This represents an 11 percent increase for women since 2015 and a 17 percent increase for men.

View and share the full results of the survey using the infographic above and get coupons and deals on all your holiday gifts on Couponbox.com.

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Women Pay More for Waxing, Men for Manicures

Survey Reveals that Both Men and Women Are “Taxed” for Their Gender

November 3, 2016: According to a recent pricing survey by Couponbox.com, the “pink tax” is real, but so is the “blue tax.” Men pay more on average for hair regrowth treatment, deodorant, suits, sports apparel, manicure kits and dress shoes. Women pay more for moisturizer, vitamins, underwear and waxing kits.

Who pays more for what?

What Is the Pink Tax?

There has been much press about the “pink tax,” a premium that women pay on certain products that are marketed as being specifically for women even though they are identical to the men’s version.

Often, the only difference in the women’s version is the color, pink. The classic example is the razor. Men pay one price for a simple disposable razor. The same razor colored pink for women is more expensive.

This is the pink tax. Women pay more for a product simply because it is labelled “for women.”

What Is the Blue Tax?

So what is the blue tax? Blue tax is the same as the pink tax but in reverse. For example, men pay 38 percent more for hair regrowth treatment than women. Same product, same quantity. Different price because it is labelled for men.

This is the blue tax.

Pink Tax vs. Blue Tax

But how does this apply to randomly selected products? Will we see price increases for all products marketed toward women? That was the goal of the Couponbox.com pricing survey. Who pays more for which products? The results were surprising.

Men pay more for 60 percent of the products surveyed online. As mentioned above, men pay 38 percent more on average for hair regrowth treatment. They also pay 17 percent more for deodorant, 184 percent more for suits, six percent more for sports apparel, 197 percent more for manicure kits and 55 percent more for dress shoes.

Women pay more for 40 percent of the products surveyed online. They pay 317 percent more for moisturizer, 19 percent more for vitamins, 42 percent more for underwear and 47 percent more for waxing kits.

So Who Pays More for What?

As it turns out, men pay more for a larger number of products, but women pay more at a higher rate than men. The average percentage increase for women’s products is 106 percent while the same for men is only 82 percent.

Many retailers, like Target, Bloomingdale’s and Macy’s have a wide selection of products to choose from, increasing the possibility that you will get the right price for your needs. Their frequent sales and discounts don’t hurt either.

The Long Road to Gender Equality

It seems that gender equality, at least in terms of consumer products, is a long way off.

Luckily, Couponbox.com is here to look out for your well-being, offering discounts on everything from waxing kits for women and manicure kits for men.

View and share the results of the survey using the infographic above and get discounts on products for both men and women on Couponbox.com. To embed the infographic above on your website simply copy and paste the code below:

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Cyber Monday Overtaking Black Friday

More than 150 million expected to shop Cyber Monday 2016

October 27, 2016: Couponbox.com asked more than 1,500 Americans the question “Are you more likely to shop on Black Friday or Cyber Monday?” 47.8 percent of respondents stated that they were more likely to shop Cyber Monday this year. 26.3 percent were more likely to shop Black Friday in-store, and 25.9 percent were more likely to shop Black Friday online.

These results show that overall, 52.2 percent of Americans will be shopping on Black Friday. However, a whopping 72.9 percent will be shopping online between both days. In other words, shopping online on Cyber Monday alone is more popular than shopping either in-store or online on Black Friday. Check out the results of the survey in the infographic below, and compare it with last year’s survey results.

Which one is more popular?

When Did It Start? Black Friday History

Since 1932, the day after Thanksgiving has been considered the beginning of the Christmas shopping season. Today, we call it Black Friday, but it didn’t always have that name. No one knows for sure where the term originated, but according to some sources, it was first used in 1961 in Philadelphia by police who were inundated by traffic problems due to the shopping frenzy.

They attached the word “black” (often used to denote a tragedy) to the Friday and Saturday after Thanksgiving because on those days their workloads increased.

Another origin story is that the day after Thanksgiving was the day when the account ledgers of retail shops went from being in the “red” to being in the “black.” In this case, the positive connotation of the word black comes from accounting jargon.

When Is It? Black Friday Date 2016

Whatever the origins of Black Friday are, this year it comes on November 25th. Cyber Monday, the Monday that follows Black Friday, comes on November 28th this year. According to the survey above, Cyber Monday has the potential to outperform Black Friday for the first time since 2013.

Many shoppers still believe that Black Friday has the better deals compared to Cyber Monday. However, both shopping days have their pros and cons. Shoppers looking for that extra 10 percent discount at Best Buy or Target will do well on Black Friday.

For those interested in shopping efficiently without all the chaos, Cyber Monday will likely be the day they find what they are looking for at the price they want.

How to Get the Best Discounts: Black Friday Deals 2016

Black Friday is not only an American shopping day. It is recognized around the world as one of the most commercially lucrative times of year. From Canada to South Africa, Black Friday is a day for deals. This means that international shipping rates might finally be worth the cost for shoppers looking at brands they can’t find in the US.

Naturally, this especially applies to online shopping, where deals can be found in the most unlikely of places. An important aspect of Black Friday and Cyber Monday shopping days are that they are no longer concentrated on those single days. Retailers often begin promotion of their sales in November and even October through December.

Black Friday Milestones

2005 – the first year that Black Friday was the biggest shopping day of the year

2006 – the first injuries associated with Black Friday are reported

2008 – the first death associated with Black Friday is reported

2009 – Kmart opens on Thanksgiving Day so customers can avoid Black Friday crowds

2011 – the first time major retailers opened for Black Friday at midnight

2013 – Cyber Monday beats Black Friday as biggest shopping day for the first time

2014 – the first time Black Friday sales decreased since the 2008 recession

2015 – Amazon.com introduces Prime Day in July as a Black Friday alternative

Be Safe on Black Friday

However you choose to celebrate Thanksgiving and the lead up to Christmas, it is important to take safety precautions if you are shopping in-store on Black Friday. Always take water and snacks with you and avoid confrontations with other shoppers.

Remember that Black Friday deals are no longer exclusive to the day. Great deals are to be had both before and after Black Friday. Online shopping is a safe alternative to Black Friday with many of the same deals available.

Your health is more important than discounts and sites like Couponbox.com are there for you all year round. Risking your safety is simply not worth a few extra dollars.

View and share the results of the Black Friday survey with the mini infographic above and search for discounts on gifts for the whole family on Couponbox.com.

To embed the infographic above on your website simply copy and paste the code below:

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Carving Up the Cost of Turkey

October 14, 2016: According to a recent study by Couponbox.com, approximately 1.78 billion pounds of turkey are wasted at the consumer level every year in the United States. At $1.62 per pound, that’s $2.9 billion worth of uneaten turkey every year. The study highlights these numbers and other turkey statistics and has been released as an infographic along with five tips on how to save money on food preparation all year round.

These numbers might seem staggering, and they are. However, to put them into perspective, one must first look at the total production of turkeys in the United States. 7 billion pounds of turkey are produced nationwide per year, with North Carolina producing 1.1 billion pounds alone. 5 billion pounds of that turkey is eaten by Americans, the rest is exported.

The study also brings to light the fact that Americans don’t eat as much turkey compared to other meats, despite its low cost. To determine why there is such low consumption, Couponbox.com raised the question in a survey of America’s top retailers.

48 percent of the respondents reported that their customers found turkeys to be too difficult to store and cook all year round. Approximately 33 percent reported that customers thought turkey to be less flavorful than other meats and 14 percent said they thought of it as a holiday-only food.

According to the National Turkey Federation (NTF), approximately 43 percent of America’s turkeys are eaten during the holidays. 23 percent during Thanksgiving; 11 percent during Christmas and 9.5 percent during Easter.

The most popular holiday for turkey, Thanksgiving, has been celebrated for 234 years as of 2016 according to the Library of Congress. The popularity of the famous bird as a holiday meat may have something to do with its high percentage of protein. Its relatively low cost can serve large groups of people with ease.

The American Farm Bureau estimates that the average cost of a Thanksgiving dinner for 10 people is $50, or $5 per person. Even organic turkeys, with an average retail price of $4.78 per pound, cost only between $1.02 and $1.66 more than other non-organic meats.

That is to say, in general, eating more turkey saves money.

View the full infographic below and get tips on how to save money on dinner parties at Couponbox.com.

How to save money on serving up America's favorite bird

 

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The Cost of Starbucks Coffees Around the World

A Travel Guide for Starbucks Coffee Addicts

October 5, 2016: Starbucks is known for providing a consistently tasty cup of coffee regardless of location. No matter what city, state or country you are in, Starbucks coffee is consistently good. However, the price of that good stuff is not so consistent wherever you go.

For this very reason, Couponbox.com decided to create an international travel guide to help Starbucks coffee addicts know what their favorite beverage will cost them around the world.

International Starbucks Pricing Survey

To do this, the savings website conducted a pricing survey by calling various Starbucks retail locations in 22 capital cities to inquire about the price of three popular drinks, the Cappuccino, the Americano and the Latte.

According to the survey, the most expensive place for a cup of Starbucks is Bern, Switzerland with an average cost between the three drinks of $5.92. The most affordable city was Warsaw with an average price of $2.68.

Cost of Starbucks Infographic

In New York City, ranked 14 of 22, the average price was $2.89. In London, it was $3.13 and in Paris, $4.04.

View the full results of the international pricing study in the handy infographic below, and get the best deals on domestic coffee from top brands like Green Mountain Coffee on Couponbox.com.

A travel guide for Starbucks coffee addicts

Fighting Fear: The 7-Billion-Dollar Price Tag

And how much do we spend to overcome it?

Survey reveals big money goes into overcoming our fears

September 22, 2016: Approximately 34.2 million Americans have a phobia, and every year they collectively spend more than $7 billion to overcome these fears with various treatments, according to a recent survey by Couponbox.com, a rapidly growing savings website.

The survey asked 1,000 random people across the country how much money they spent in the last 12 months on the treatment of their fears. 29.2 percent of respondents reported spending between $101 and $1,000. 18 percent said that they spend at least $1,001.

That is an estimated $7.09 billion after factoring in the phobic population.

Most Popular Fear Treatments

The vast majority of respondents reported using several treatment methods for their phobias. However, the number one method was self-help.

More than 33.2 percent stated that they self-educate to combat their fears, while only 15.8 percent sought professional help, including exposure therapy, hypnotherapy and virtual reality therapy.

24.3 percent of respondents reported using independent exposure therapy. 20 percent reported using books, and 12.8 percent reported using videos.

Purchasing out of Fear

The cost of treatment is not the only financial impact that fears have on people. Survey respondents also reported that their fears forced them to make certain purchases. The most common was pest control services, which was reported by 22 percent of all respondents.

Among men, the number one purchase was insurance (18 percent). And among women, it was cleaning products (28 percent).

Other Effects of Fear

Our fears don’t only affect us financially, but in many other aspects of our lives as well.

According to the survey, 13.4 percent of respondents reported losing a job due to their fear, and 6.1 percent gave up a promotion. A staggering 19.2 percent lost a relationship.

The number one reported effect of fear is the loss of confidence (40 percent), followed by self-esteem (35 percent) and a normal life (26 percent).

What Are Our Greatest Fears?

The number one fear in America is not the fear of spiders or the fear of clowns.

It’s the fear of personal failure. These include financial loss, unemployment and being alone. 31 percent of respondents reported having a fear in this category.

30.2 percent said their fear had to do with insects. 29.4 percent have a personal anxiety such as fear of clowns, heights and flying. 25.5 percent have a fear of reptiles, and 25.3 percent have a fear of social situations, such as sex, relationships and public speaking.

The top fear among both women and 18- to 34-year-olds was the fear of insects.

The Halloween Effect

An interesting fact revealed by Couponbox.com’s research unrelated to the survey reponses is that the number of google searches that include the words “fear” and “phobia” normally reach their apex around the end of October each year.

Right before Halloween.

For more details on the fear survey, check out the infographic here:And the cost of overcoming them

 

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