Mother’s Days Around the World 2017/2018

March 31, 2017: According to research conducted by, Mother’s Day is celebrated around the world on 32 separate dates each year.

That’s only 8.77 percent of the year, although most people only celebrate Mother’s Day once.

Considering that mothers work non-stop for their families 365 days a year, that doesn’t seem right.

For this reason, Couponbox has created an international calendar featuring Mother’s Day dates in 161 sovereign nations around the world alongside facts and figures about the holiday.

We hope that the calendar inspires Mother’s Day shoppers to celebrate the mothers in their life every day, not just once per year.

Mother's Day Around The World
Mothers Day Calendar

How to Choose a Gift According to Science

5 Proven Ways Not to Screw Up Your Next Gift

January 16, 2017: According to a recent study from Carnegie Mellon University’s Tepper School of Business and Indiana University’s Kelley School of Business, we’ve all got gift-giving backwards. The research claims that we tend to give gifts that are more pleasurable for givers to give, rather than to give gifts that are pleasurable for the recipient to receive.

The study states that givers want to impress the recipient at the moment of giving. This is probably even more true on holidays like Valentine’s Day and Christmas, when wowing with gifts are the norm. According to the study, gift recipients want to receive things that “provide value over time,” which is in direct opposition to the instincts of gift givers.

Naturally, in gift-giving, the focus should be on the recipient, since the gift is intended for them and not for the giver. However, this doesn’t change the fact that gift givers want to enjoy the feeling of giving a wildly stunning gift that lights up the face of the recipient, especially on birthdays and Valentine’s Day.

So what kind of gifts can make both the giver and the receiver happy on holidays, birthdays and all year round? To answer that question, Couponbox put together the following list of tips on how to give the right gift…

…according to science.

#1. Educational Gifts

Almost everyone wants to improve their lives, and education is one of the best ways to do that. If the best gifts are those that provide value over long periods of time, then there is likely no better gift than those that educate. Some popular educational gifts include the following:

  1. Language Lessons – Learning a new language is a surefire way to improve your life, including improving your relationships and career.
  2. Career-building Courses – Speaking of improving careers, if you know the career goals of your gift’s recipient (and you should), enrolling them in a certificate program or online course that will enhance their career or job prospects is the gift that keeps on giving.

#2. Experiential Gifts

According to the recommendations of the Tepper School of Business researchers, experiential gifts are among those that provide the most long-term value. We suggest the possibly life-altering and unforgettable options below.

  1. Nature Tours – There is nature and then there is Nature. A visit to natural sites like the Grand Canyon, Niagara Falls and the Redwood National Park can create memories that will last forever, making for gifts with truly long-term value.
  2. Skydiving – Jumping out of a tiny plane at 10,000 feet will surely be the among the highlights of one’s life, whether you find it exhilarating or nauseating. Get this gift for anyone, and they will never forget it (or you).
  3. Rock Climbing – Nothing says “I love you” like dangling from a precipice by a rope.

#3. Utilitarian Gifts

As the study mentions quite clearly, gifts such as a vacuum cleaner will be well used by and be of long-term value to recipients. But that doesn’t mean we should give everyone a vacuum cleaner. Choose a utilitarian gift according to your recipient’s hobbies, interests and lifestyle, and you’ll be sure to make them happy over the long haul.

  1. Cookware – For the budding or seasoned chefs (pun intended) in your life, choosing valuable gifts for the kitchen is easy. Simply check out their drawers while they’re not looking and get them whatever’s missing.
  2. Home Furnishings – Everyone can use a lifestyle upgrade every now and then. Instead of getting basic home furnishings as gifts like candles or picture frames, give your loved one something more substantial. Give the gift of space with new wall shelves or a standing bookshelf to help them organize their homes and their lives.
  3. Automotive Care – Your car-owning friends and family will love and remember you forever if you get them gifts like a year’s worth of car washes or an EZ-Pass subscription.

#4. Health- and Nutrition-based Gifts

Whether you are a health nut in January as a part of a New Year’s resolution or have health concerns that you must address year round, health- and nutrition-based gifts can provide long-term value for your mind, body and spirit. Try some of these:

  1. Fitness Apparel and Gadgets Wearables are all the rage, as we’ve noted in our own research. Not only do they help keep track of your fitness and health, they can also be quite stylish as accessories and make for great gifts with long-term value.
  2. Personal Trainer – Sometimes we need a bit of external motivation to help keep us in shape. Why not get your health-conscious gift recipient a year’s contract with a personal trainer? Who doesn’t want to wake up at 6am for a run and with a personal trainer who pushes them to go the extra mile? Access to a personal trainer for a year will not only provide long-term value as a gift on its own, but it will also provide value long after the personal trainer leaves by building healthy habits.
  3. Yoga Membership – The health benefits of staying flexible are numerous, and nothing develops flexibility quite like Yoga. A year-long Yoga membership’s value as a gift is two-fold. First, regular access to a Yoga studio can motivate you to keep stretching. Second, after a year of Yoga, your gift recipient will likely have the Yoga poses memorized so that they can do them at home for free. And there’s nothing better than free Yoga!

Of course, everyone has different tastes, so the suggestions above may not work for everyone, but the principal is the same. The most important element in gift-giving is knowing the recipient. That being said, the final gift category on this list is practically universal. It’s almost 99 percent certain that your gift recipient will love…


Which brings us to number five:

#5. Chocolate Gifts

Although chocolate doesn’t give much long-term value (unless one of your long-term goals is to put on a few extra pounds), recent research by shows that Americans spend approximately $21 billion yearly on chocolate and weigh in at number five worldwide for yearly per capita consumption with 12.5 pounds.

Additionally, according to a Couponbox survey, 32.7 percent of Americans associate Valentine’s Day with chocolate, beating out both Easter and Christmas.

However, your chocolate gift doesn’t have to be a box of that brown, bittersweet goodness. Keeping in line with the Carnegie Mellon University research, you can give educational, experiential and even health- and fitness-related chocolate gifts that provide more value over time than a mere box of chocolates.

  1. Chocolate Factory Tour – Couponbox research shows that Hershey’s is the market leader of chocolate manufacturers in the US with 44 percent. Their “Hershey’s Chocolate World” attraction in Hershey, PA is a great gift to give the chocolate lovers in your life.
  2. Cocoa Plantation Visit – For your more adventurous chocolate lovers, you can buy them a trip to one of the world’s top cocoa bean producing countries, Ivory Coast and Ghana. A visit to one of the many cocoa bean farms in those countries would be eye-opening and memorable.
  3. Sugar-free Chocolate – For the health-conscious chocolate lovers out there, there are plenty of options to sate their desire for tasty morsels of cocoa. Russel Stover, one of the top 5 US Chocolate Manufacturers, is the biggest producer of sugar-free chocolate, perfect for anyone watching their figure.

If a chocolate gift is your thing any time this year, be sure to share this article and our beautiful and informative chocolate infographic:

Chocolate for Valentine's Day

To embed the infographic above on your website simply copy and paste the code below:

<p><img src="" title="Chocolate Industry Stats by Couponbox" /></p><p><a href="">Chocolate Industry Stats by Couponbox</a></p>

Chocolate Holiday Shopping Survey 2016

Survey reveals America’s most popular chocolate holidays

November 30th 2016: According to the survey by, Halloween is the most popular holiday to shop for chocolate, although more people actually associate the bittersweet treat with Valentine’s Day.

The holiday of love took second place to Halloween, with Christmas and Easter bringing up the rear in third and fourth place. Regardless of the holiday, shopping for chocolate is easy (and tasty) and you can find it everywhere from Target stores to Amazon online. Getting deals and discounts on chocolate is even easier.

Holiday Survey: Who’s Buying Chocolate and When?

37.3 percent of survey respondents stated that they go shopping for chocolate more on Halloween than on any other holiday, but 32.7 percent of those same respondents associate chocolate with Valentine’s Day more than any other holiday.

25.8 percent of respondents stated that they shop for chocolate more for Valentine’s Day than other holidays, putting it at second place. Christmas was in third place with 21.2 percent of respondents claiming they shop more for chocolate for St Nick’s big day. 15.7 percent of respondents said they shop more for chocolate for the Easter Bunny’s spring festivities.

Men Vs. Women

Halloween was an equally popular chocolate shopping day among both men and women. However, 26.5 percent of men claimed to shop more for Valentine’s day than other holidays. A slightly lower percentage of women said the same, 25.5 percent.

Approximately 15 percent of both men and women said they shop more for chocolate for Easter, while 23.6 percent of women and 20.5 percent of men said that Christmas was their dominant holiday for chocolate shopping.

By Age

Age was not a big factor in respondents’ holiday chocolate shopping habits. Halloween had the number one spot and Valentine’s Day was in second place for most age groups.

For 55-64 year olds Christmas and Easter took second and third place respectively, with Valentine’s Day coming in last. Christmas was in second place for 65+ year olds, with Easter coming in last.

The Bittersweet Chocolate Industry

In addition to the chocolate holiday shopping survey, took it’s love of chocolate to a deeper level and explored the global route that brings us the bittersweet joy that we call chocolate.

It’s All About the Beans

With a global market valued at approximately $110 billion, the reach of the chocolate industry is immense. 5.5 million cocoa farmers harvest 3,890 metric tons of cocoa beans annually. It takes approximately 400 beans to produce a pound of manufactured chocolate.

The Path of the Cocoa Bean

The top five cocoa producing countries are (in tons of cocoa beans per year):

  • Ivory Coast – 1,796
  • Ghana – 740
  • Indonesia – 325
  • Ecuador – 250
  • Cameroon – 232

The daily income of farmers in Ivory Coast and Ghana is $0.50 and $0.84 respectively, both of which are below the poverty level.

Cocoa Bean to Cocoa Butter (and Powder)

Once the cocoa beans are sold by farmers to international exporters, they are then sold to cocoa processors who convert the beans into power and butter.

The top three global grinders are Barry Callebaut, ADM and Cargill, which are responsible for 2 million tons of cocoa processing each year collectively.

Cocoa Powder to Chocolate Bar

After the grinders have had their way with the cocoa beans, they sell their powder and butter to the chocolate manufacturers that we recognize as bringing the luscious brown stuff to us. The top five global manufacturers are (in tons of beans processed per year):

  • Mondeléz (USA) – 450,000
  • Nestlé (Switzerland) – 430,000
  • Mars (USA) – 390,000
  • Hershey’s (USA) – 200,000
  • Ferrero (Italy) – 120,000

Nationally within the US, the top five manufacturers are Hershey’s, Mars, Nestlé, Lindt and Russel Stover. Together, Hershey’s and Mars are responsible for almost 75 percent of the US chocolate market.

The chocolate industry is a perfect example of a global industry. Global exports total more than $25 billion per year, with the US exporting $1.6 billion of that sum.

Chocolate Factory to a Candy Store Near You

Once the chocolate leaves the chocolate factory, it is then sent to retailers around the world for sale to consumers. $21 billion worth of manufactured chocolate is sold each year in the US alone. That is the equivalent of 764,000 metric tons of cocoa beans.

The top five countries by per capita consumption per year in pounds of the good stuff are:

  • Switzerland – 19.4
  • Germany – 18.5
  • Russia – 16.1
  • UK – 15
  • US – 12.1

Chocolate Industry Infographic

With Chocolate Holiday Shopping Survey

To embed the infographic above on your website simply copy and paste the code below:

<p><img src="" title="Chocolate Holiday Shopping Survey 2016" /></p><p><a href="">Chocolate Holiday Shopping Survey 2016</a></p>

Great Coupon Deals: The Simple Secret

Retailer Survey Shows Coupons Can Increase Revenue by 40 Percent

November 24, 2016: According to a recent retailer survey by, coupons have the potential to increase monthly revenue by approximately 40 percent.

The survey asked 49 randomly-selected online retailers to anonymously report their total regular sales and their total coupon sales for the last 30 days.

Based on their answers, Couponbox calculated that these retailers earned on average $29,435 per month in additional sales via coupons, which was a 40 percent of regular sales.

Multiply that monthly average by 12 months, and we can estimate that coupons have the potential to generate $350,000 in extra revenue per year.

The retailers in the survey were a random mix of small- to medium-sized operations where 14 percent earned more than $100,000 per month in regular online sales. 32 percent earned $10,000 or less.

The median average percentage of coupon sales to regular sales reported was 38 percent, with approximately 14 percent of respondents earning less than 30 percent in coupon sales and 34 percent earning more than 40 percent. In some cases, retailers nearly doubled their regular sales with coupon sales of more than 80 percent.

There are many ways businesses can use coupons to market their products, including platforms like Groupon. However, it can be difficult to decide exactly how to offer a great coupon deal so that it is beneficial to both your customers and your business.

Why Should Businesses Use Coupons?

Unfortunately, many businesses believe that offering coupons is a waste of money or can be damaging to a brand.

It’s true that coupons do come at a cost and have the potential to be used incorrectly. However, they are also an important sales and marketing tool.

In addition to increased sales and revenue, coupons can provide other benefits to businesses. These include reaching new customers, reducing unwanted stock, brand promotion and more.

At their core, coupons are essentially a form of advertising, a way to inform customers about your business and attract them to it.

What Is the All-Time Best Coupon and Why?

There are many types of coupons:

New Customers Only – redeemable by new customers only
Sitewide, All Products – applies to all products in an online store
Minimum Order Value – is redeemable for orders of a minimum value
Buy One Get One Free (BOGO) – also known as 2 for 1
Limited to Specific Customers –by geography, account status, subscription etc.
Category/Product Specific – applicable for specific products or product categories

Each one offers a benefit to both customers and businesses. But which coupon is the best in general?

To answer that question, the survey also asked retailers to vote on the all-time best coupon type and choose a reason why.

67.3 percent of respondents reported that the Sitewide, All Products, coupon type was the all-time best. 42 percent of those retailers cited maximizing sales as the reason for their vote.

This result is somewhat surprising since such a widely applicable coupon could be seen as cutting too much into profits. However, the Sitewide, All Products, coupon is the most convenient and attractive to customers, which may inspire customers to buy more.

According to’s expert portal managers, when it comes to reducing the cost of a coupon, the discount amount is more important than type. As such, the survey asked retailers what was the ideal percentage discount for a coupon.

57 percent of respondents stated that the best discount range was between 10 and 20 percent. Of course, the ideal discount range for a coupon varies from company to company and depends on your profit margin, which is covered below.

How do you decide which coupon is right for your business?

Now that you’re convinced that coupons can be good for your business, you should know how to choose the right one.

#1. Know What Your Customers Want

One of the most important elements of a coupon is the real benefit it provides to your customers.

Consumers generally know what they want, and if they perceive your coupon as providing that, then it will likely be successful.

Conversely, if customers feel that a coupon is designed to manipulate them into buying something, they will consider it spammy and will possibly be turned off by the brand altogether.

Pro-tip: Avoid overly-promotional coupons.

#2. Know Your Business Goals

After figuring out what your customers want, you must then decide what your goals are.

Usually, coupons are used to increase sales, but there are many other business goals you can achieve using coupons. Each coupon type can be used for a different business goal. If you choose the wrong coupon or use it in the wrong way, this could negatively impact your business.

Survey respondents were asked to identify the coupons they thought were best for specific business goals.

46.9 percent of respondents stated that the Sitewide, All Products, coupon was the best type to maximize sales. 59.2 percent reported that the New Customers Only type was the best for increasing long-term revenue. 63.3 percent said the Category Specific coupon type was the best for launching or promoting a new product.

Best Coupon Type by Business Goal

Pro-tip: Define your goals clearly before implementing a coupon.

#3. Know Your Costs

There are several costs associated with coupons.

Many of these costs are variable and can differ from business to business. These costs can include printing, graphic design, marketing and advertising. Online coupons and coupon codes are great because they typically have a lower cost than print coupons.

Despite these differences, each coupon has a fixed cost in terms of lost profit depending on its discount amount.

Pro-tip: Know your profit margins!

Profit margin is one of the most important numbers to know about your business. Each product has its own profit margin and is calculated as follows:

(retail price – cost) ÷ (retail price)

So if a product costs you $50 to put on the shelf in your shop or warehouse, and you sell it for $100, your profit margin is ($100-$50) divided by ($100), which equals .50 or 50 percent.

Since every coupon cuts into profit margin, this is an important number to know when deciding on your coupon’s discount amount.

Determine how many extra sales you would need to maintain your profit level using the “Cut Your Costs Calculator” here:


What Are the Cons of Coupons?

By now, the benefits of coupons should be quite clear. They have the potential to increase sales, reward customer loyalty and encourage impulse buys.

However, there are a few drawbacks to be aware of.

#1. Hurting Your Brand Image

One of the most often cited cons of coupons is that they have the potential to cheapen a brand’s image. While this may be true for luxury brands, most businesses that offer mid-range pricing do not have to worry about this. In fact, coupons are usually seen as generous, when they are implemented correctly.

How to avoid it: Follow the numbers. If your coupon discount is too high, it is more likely to make your brand look desperate. Start out with a healthy 10 percent discount or free shipping.

#2. Coupon Addiction

A slightly less understood con of coupons is coupon “addiction.” For example, if you constantly offer the same coupon at the end of every month, you run the risk of teaching your customer base to anticipate the deal and wait to buy.

How to avoid it: Vary everything. Keep your customers guessing so that they don’t become used to a coupon pattern. Try surprising them with various discount amounts, validity periods and eligible products.

#3. Revenue Cannibalization

Coupons also have the potential to cannibalize revenue. Revenue is considered to be cannibalized when customers who would have otherwise paid full price take advantage of coupons. Thus, the coupon is said to be eating into that revenue.

How to avoid it: This is where your business goals are extremely important. Be sure to choose coupons that target specific audiences, such as new or existing customers.

#4. Customer Alienation

Regular customers may feel alienated by brands who give discounts exclusively to new customers. This alienation could result in decreased sales, or worse, loss of customers.

How to avoid it: Again, here it is important to vary the coupons you offer so that you do not exclude an important part of your customer base.

Are you a small business interested in offering coupons? For more information about how to do so, just write to us by email, in the comments section below or message us on social media.

In the meantime, view and share the infographic below and check out how the top brands use coupons to achieve their business goals on

A guide for businesses

To embed the infographic above on your website simply copy and paste the code below:

<p><img src="" title="Great Coupon Deals: The Simple Secret" /></p><p><a href="">Great Coupon Deals: The Simple Secret</a></p>


What Do You Want Most from Old St. Nick?

Travel Most Popular Item on Christmas Wish Lists

November 7, 2016: According to the 2016 Holiday Shopping Survey, Travel is the most popular gift on Americans’ holiday wish lists this year.

28 percent of respondents want to see flights, hotels and road trips under the tree this year, ranking travel as the number one item people want for Christmas. That means that discounts from brands like Hotwire and will be even more valuable this year.

The number two and three spots in the ranking were clothing and electronics, each with 19 percent.

What do you want for Christmas?

What’s in Your Stocking? 2015 vs. 2016

The survey asked more than 1,300 Americans what they wanted most for Christmas and were provided with six categories to choose from:

New Car
New Significant Other

Compared to the 2015 survey results, the popularity of the Travel category on Christmas wish lists has gone up by three points this year, from 25 percent to 28 percent. The popularity of the clothing category increased by the same amount, going from 16 percent in 2015 to 19 percent this year.

However, there were no changes in the ranking order, with all six categories maintaining their positions, though they did fluctuate a bit individually from year to year.

Electronics remained steady from year to year at 19 percent. New Car stayed the same at 14 percent. New Significant Other increased from 9 percent in 2015 to 10 percent in 2016.

Men Vs Women

The survey revealed that the differences between men and women are not so great, though there was some variation. The top three gift categories most wanted by both men and women are Travel, Clothing and Electronics, with Electronics in second place for men and in third place for women.

24 percent of men want Electronics opposed to 13 percent of women. 22 percent of men want to receive travel-related gifts, while 35 percent of women want the same.

The survey also shows that this year more women want Travel than last year, while men want less. Clothing decreased in popularity for both sexes since last year. Electronics is up for men and down for women.

Who’s Shopping Online This Year?

The survey also asked each respondent whether they were more likely to shop online or more likely to shop in-store during this year’s holiday shopping season. The vast majority of both men and women surveyed reported being more likely to shop online.

However, men were slightly more likely at 75 percent to 73 percent of women. This represents an 11 percent increase for women since 2015 and a 17 percent increase for men.

View and share the full results of the survey using the infographic above and get coupons and deals on all your holiday gifts on

To embed the infographic above on your website simply copy and paste the code below:

<p><img src="" title="What Do You Want Most from Old St. Nick?" /></p><p><a href="">What Do You Want Most from Old St. Nick?</a></p>

Women Pay More for Waxing, Men for Manicures

Survey Reveals that Both Men and Women Are “Taxed” for Their Gender

November 3, 2016: According to a recent pricing survey by, the “pink tax” is real, but so is the “blue tax.” Men pay more on average for hair regrowth treatment, deodorant, suits, sports apparel, manicure kits and dress shoes. Women pay more for moisturizer, vitamins, underwear and waxing kits.

Who pays more for what?

What Is the Pink Tax?

There has been much press about the “pink tax,” a premium that women pay on certain products that are marketed as being specifically for women even though they are identical to the men’s version.

Often, the only difference in the women’s version is the color, pink. The classic example is the razor. Men pay one price for a simple disposable razor. The same razor colored pink for women is more expensive.

This is the pink tax. Women pay more for a product simply because it is labelled “for women.”

What Is the Blue Tax?

So what is the blue tax? Blue tax is the same as the pink tax but in reverse. For example, men pay 38 percent more for hair regrowth treatment than women. Same product, same quantity. Different price because it is labelled for men.

This is the blue tax.

Pink Tax vs. Blue Tax

But how does this apply to randomly selected products? Will we see price increases for all products marketed toward women? That was the goal of the pricing survey. Who pays more for which products? The results were surprising.

Men pay more for 60 percent of the products surveyed online. As mentioned above, men pay 38 percent more on average for hair regrowth treatment. They also pay 17 percent more for deodorant, 184 percent more for suits, six percent more for sports apparel, 197 percent more for manicure kits and 55 percent more for dress shoes.

Women pay more for 40 percent of the products surveyed online. They pay 317 percent more for moisturizer, 19 percent more for vitamins, 42 percent more for underwear and 47 percent more for waxing kits.

So Who Pays More for What?

As it turns out, men pay more for a larger number of products, but women pay more at a higher rate than men. The average percentage increase for women’s products is 106 percent while the same for men is only 82 percent.

Many retailers, like Target, Bloomingdale’s and Macy’s have a wide selection of products to choose from, increasing the possibility that you will get the right price for your needs. Their frequent sales and discounts don’t hurt either.

The Long Road to Gender Equality

It seems that gender equality, at least in terms of consumer products, is a long way off.

Luckily, is here to look out for your well-being, offering discounts on everything from waxing kits for women and manicure kits for men.

View and share the results of the survey using the infographic above and get discounts on products for both men and women on To embed the infographic above on your website simply copy and paste the code below:

<p><img src="" title="Women Pay More for Waxing, Men for Manicures" /></p><p><a href="">Women Pay More for Waxing, Men for Manicures</a></p>

Carving Up the Cost of Turkey

October 14, 2016: According to a recent study by, approximately 1.78 billion pounds of turkey are wasted at the consumer level every year in the United States. At $1.62 per pound, that’s $2.9 billion worth of uneaten turkey every year. The study highlights these numbers and other turkey statistics and has been released as an infographic along with five tips on how to save money on food preparation all year round.

These numbers might seem staggering, and they are. However, to put them into perspective, one must first look at the total production of turkeys in the United States. 7 billion pounds of turkey are produced nationwide per year, with North Carolina producing 1.1 billion pounds alone. 5 billion pounds of that turkey is eaten by Americans, the rest is exported.

The study also brings to light the fact that Americans don’t eat as much turkey compared to other meats, despite its low cost. To determine why there is such low consumption, raised the question in a survey of America’s top retailers.

48 percent of the respondents reported that their customers found turkeys to be too difficult to store and cook all year round. Approximately 33 percent reported that customers thought turkey to be less flavorful than other meats and 14 percent said they thought of it as a holiday-only food.

According to the National Turkey Federation (NTF), approximately 43 percent of America’s turkeys are eaten during the holidays. 23 percent during Thanksgiving; 11 percent during Christmas and 9.5 percent during Easter.

The most popular holiday for turkey, Thanksgiving, has been celebrated for 234 years as of 2016 according to the Library of Congress. The popularity of the famous bird as a holiday meat may have something to do with its high percentage of protein. Its relatively low cost can serve large groups of people with ease.

The American Farm Bureau estimates that the average cost of a Thanksgiving dinner for 10 people is $50, or $5 per person. Even organic turkeys, with an average retail price of $4.78 per pound, cost only between $1.02 and $1.66 more than other non-organic meats.

That is to say, in general, eating more turkey saves money.

View the full infographic below and get tips on how to save money on dinner parties at

How to save money on serving up America's favorite bird


To embed the infographic above on your website simply copy and paste the code below:

<p><img src="" title="Carving Up the Cost of Turkey" /></p><p><a href="">Carving up the Cost of Turkey</a></p>

The Cost of Starbucks Coffees Around the World

A Travel Guide for Starbucks Coffee Addicts

October 5, 2016: Starbucks is known for providing a consistently tasty cup of coffee regardless of location. No matter what city, state or country you are in, Starbucks coffee is consistently good. However, the price of that good stuff is not so consistent wherever you go.

For this very reason, decided to create an international travel guide to help Starbucks coffee addicts know what their favorite beverage will cost them around the world.

International Starbucks Pricing Survey

To do this, the savings website conducted a pricing survey by calling various Starbucks retail locations in 22 capital cities to inquire about the price of three popular drinks, the Cappuccino, the Americano and the Latte.

According to the survey, the most expensive place for a cup of Starbucks is Bern, Switzerland with an average cost between the three drinks of $5.92. The most affordable city was Warsaw with an average price of $2.68.

Cost of Starbucks Infographic

In New York City, ranked 14 of 22, the average price was $2.89. In London, it was $3.13 and in Paris, $4.04.

View the full results of the international pricing study in the handy infographic below, and get the best deals on domestic coffee from top brands like Green Mountain Coffee on

A travel guide for Starbucks coffee addicts

Walking in Men’s Sneakers: 100 Years of Converse All Stars

100 years of Converse All Stars

Chuck Taylors: Leading the way in gender expression for a century

August 15, 2016: Increasing numbers of men are interested in sneakers made in collaboration with female athletes and celebrities. The development is in contrast to how athletes have influenced men’s sneaker fashion historically.

The news is the result of a recent exclusive interview between Elizabeth Semmelhack and, a rapidly growing US coupon portal. Semmelhack is Senior Curator at the BATA Shoe Museum in Toronto and author of Out of the Box: The Rise of Sneaker Culture.

The impetus for the interview was the upcoming 100th anniversary of the Converse All Star. In celebration of it, investigated how and when All Stars, aka Chuck Taylors, went from being a men’s basketball shoe to being a women’s fashion statement.

Female Athletes Influence Men’s Fashion

Semmelhack stated that the first sneaker made for a female athlete was a big hit with men, but that the manufacturer was not interested in coming out with a male version. The sneaker in question was the Nike Air Swoopes, made in 1996 for WNBA star Sheryl Swoopes.

Oppositely in 2015, male consumers wanted Rihanna’s PUMA Creeper so much that the company came out with a male version, Semmelhack said. PUMA hired Rihanna as Women’s Creative Director in 2014.

Hipster Fashion of the 1990s and Today

Semmelhack also stated that it is nearly impossible to define exactly how and when Chucks made the transition from basketball sneaker to fashion icon.

In spite of that, she said that it was likely during the late 1990s and early 2000s that the All Star truly gained its star-studded status. She said that this was because it became part of “hipster fashion,” which attracts both men and women.

According to Semmelhack, the problem with defining when this transformation took place is knowing at which point people adopted the All Star to express a personal sense of self.

Roots in the 1950s

Nonetheless, it seems that the All Star’s transformation from basketball shoe to fashion staple may be rooted in the 1950s and 60s. According to research, the earliest appearance of someone wearing the All Star on television as non-athletic footwear was in the program Lassie in 1954.

The first male celebrity to be seen wearing All Stars in film was Anthony Perkins in Tall Story (1960), a romantic comedy about college basketball.

The earliest appearance of a female star wearing the iconic sneaker was in the CBS television program “Shower of Stars” where Shirley MacLaine wore them while dancing on a piano in 1956.

Not surprisingly, it was during the 1950s that Converse introduced the low-top “Oxford” All Star, essentially changing the high-top sneaker from a men’s basketball shoe to unisex fashion accessory.

Borrowing from the Boyfriend’s Closet asked Semmelhack how she believes the All Star crossed the gender barrier. In response, she offered the following comment: “Essentially, the All Star was of interest specifically because it was a men’s shoe,” she said.

“For centuries, women have borrowed from their boyfriend’s closet, so to speak. Today, the All Star is connected to ideas about authenticity, and historically, men’s fashion in general has been connected to this as well. Women adopt menswear to access it.”

A Beacon of Tradition

In the century since its release in 1917, the design of the All Star has changed very little. For Semmelhack, this is a part of its essence.

“I think that the cultural value of the All Star is that it is perceived as not changing,” she said. “Fashion is defined by constant change, and many sneakers are at the forefront of that change because of technological innovation or evolving styles.”

“However, the All Star stands as a kind of beacon of tradition and is therefore linked to ideas of nostalgia and authenticity.”

Women in Converse Infographic

In honor of All Star’s importance in women’s fashion, created the world’s first infographic on the subject. The graphic is a visual history of iconic celebrity women wearing Converse from the 1950s to today.

View the infographic below and read the full interview with Elizabeth Semmelhack here.

A history of the iconic sneaker in women's fashion

To embed the infographic above on your website simply copy and paste the code below:

<p><img src="" title="Walking in Men’s Sneakers: 100 Years of Converse All Stars" /></p><p><a href="">Walking in Men’s Sneakers: 100 Years of Converse All Stars</a></p>

Women in Converse: The World’s First Infographic

The world's first infographic about the All Star in women's fashion

The Converse All Star Is Turning 100 Years Old

August 24, 2016: In 2017, the Converse All Star will turn 100 years old. Since the 1950s, it has appeared on men’s feet in movies, television and novels and has been worn by rappers, rock stars, astronauts and presidents.

From Elvis to John F. Kennedy and Ice Cube to Kurt Cobain, the All Star has been adopted by countless male celebrities as an expression of their individuality and uniqueness.

Today, the sneaker is considered to be unisex footwear, available to both men and women and is indelibly linked to the concepts of originality, authenticity, freedom and even America itself.

A Fashion Staple of Female Superstars

However, despite the All Star’s gender-neutral character, very little information exists about how it achieved that status.

Initially, it was a men’s basketball shoe, and today it is a staple of women’s fashion, worn by women across the world, including superstars like Beyoncé, Rhianna, Lady Gaga, Katy Perry and even First Lady Michelle Obama. The list goes on and on.

From Athletic Wear to Fashion

In celebration of the All Star’s 100th birthday, decided to delve into the history of the sneaker and investigate how it went from athletic wear in 1917 to an expressive fashion element today.

In our research, we conducted an exclusive interview about the All Star with author and curator Elizabeth Semmelhack and created a visual history of the shoe, locating photos of celebrity women in Converse from the 1950s to today.

Semmelhack is Senior Curator at the BATA Shoe Museum in Toronto and author of Out of the Box: The Rise of Sneaker Culture.

A Visual History

Before the 1950s and 1960s, the sneaker had yet to transform from basketball shoe to fashion symbol. While it is quite easy to trace the visual history of the All Star in men’s fashion starting in these periods, it is considerably more difficult to do so for women’s fashion.

For that reason, we created the world’s first infographic of the Converse All Star as it has appeared on women’s feet in popular culture which you can view and share below:

A history of the iconic sneaker in women's fashion

To embed the infographic above on your website simply copy and paste the code below:

<p><img src="" title="Women in Converse" /></p><p><a href="">Women in Converse</a></p>